Jadranka Drinić is the founder and producer of “3K Production d.o.o.”, a company specialized in documentary and feature films production with internationally recognized projects such as multi-award winnings documentary film “Cinema Komunisto” and feature film “Prokleti pas” (FIPRESCI Award for the best male role and for the best music in the Serbian film in 2017).

Jadranka has successfully led a group of the largest media and marketing companies (Multikom Group and Direct Media Group d.o.o. from 2004 to 2019) in seven Southeast European countries. She grew from country level management all the way to senior advisory position in multinational media and telecommunications companies.

She was the youngest member of the Committee that established first joint public television (BHT/PBS) in cooperation with BBC and under the patronage of Office of The High Representative for BH.